Air Fryer Market Size, Share, Forecast, & Trends Analysis by Type (Manual, Automatic), Capacity (Up to 4 Liters, 4 Liters to 6 Liters, above 8 Liters, End User (Residential, Commercial), Sales Channel (Online, Offline), and Geography - Global Forecast to 2032
Meticulous Research®—a leading global market research company, published a research report titled "Air Fryer Market—Global Opportunity Analysis and Industry Forecast (2025-2032)." According to this latest publication from Meticulous Research®, the air fryer market is expected to reach $1.89 billion by 2032, at a CAGR of 7.4% from 2025 to 2032.
The increasing awareness about health & wellness, the increasing demand for convenient and quick cooking solutions, and the rising preference for home-cooked meals drive the growth of this market. However, the high cost of air fryers and a lack of awareness in developing countries restrain the market’s growth.
Product innovation and technological advancements in air fryers and emerging markets present significant opportunities for market players. However, the high preference for traditional cooking methods and the limited cooking capacity of air fryers are some of the challenges affecting market growth.
Key Players:
The air fryer market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the air fryer market are Breville Group Limited (Australia), Conair Corporation (U.S.), Groupe SEB (France), Hamilton Beach Brands Holding Company (U.S.), Instant Brands Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), SharkNinja Operating LLC (U.S.), Spectrum Brands Holdings, Inc. (U.S.), Stanley Black & Decker, Inc. (U.S.), Cosori (U.S.), and GoWISE USA (U.S.).
The global air fryer market is segmented by type, capacity, end user, and sales channel. This study also evaluates industry competitors and analyzes the market at the regional and country levels.
Among the air fryer types analysed in this report, in 2025, the automatic air fryer segment is expected to dominate the market. This segment’s dominant position can be attributed to the increasing consumer demand for convenience and time-saving appliances and the growing focus of key market players on launching automatic air fryers with enhanced features.
Among the capacity categories analysed in this report, in 2025, the up to 4 Liters segment is anticipated to dominate the air fryer market. This segment's dominant position can be attributed to its ideal size for small to medium households, the rising demand for time-saving kitchen appliances, and the high energy efficiency of smaller air fryers with up to 4-liter capacities.
Among the end users analysed in this report, in 2025, the residential segment is anticipated to dominate the air fryer market. This segment's dominant position can be attributed to evolving consumer preferences, a growing demand for healthier and more convenient cooking options, increasing disposable incomes, and higher consumer spending.
Among the sales channels analyzed in this report, in 2025, the online segment is anticipated to dominate the air fryer market. This segment’s dominant position can be attributed to the benefits of online shopping, including the convenience of shopping from home, 24/7 availability, and a wider selection of products compared to physical stores. Additionally, online shopping allows consumers to easily compare prices, read reviews, and access personalized recommendations.
Geographic Review
This research report analyzes major geographies and provides a comprehensive analysis of the market in North America (U.S., copyright), Europe (Germany, U.K., France, Italy, Spain, Switzerland, Netherlands, Rest of Europe), Asia-Pacific (Japan, China, India, South Korea, Singapore, Malaysia, Australia & New Zealand, Indonesia, Rest of Asia-Pacific), Latin America (Brazil, Mexico, Rest of Latin America), and the Middle East & Africa (UAE, Israel, Rest of Middle East & Africa)
Among the regions analyzed in this report, in 2025, North America is anticipated to dominate the air fryer market, with a share of over 37%. North America’s dominant position can be attributed to the growing trend of health-conscious eating, high disposable incomes, the increasing preference for convenient and time-efficient cooking solutions, rising awareness of the health benefits of air frying, the rising preference for home-cooked meals, and strong consumer demand for innovative and multifunctional kitchen appliances.
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